“Good design is quiet.
It doesn’t shout; it guides.”
— Beheshta Eqbali
Designing calm, meaningful digital experiences.
I’m Beheshta Eqbali — a designer focused on meaningful visuals, thoughtful systems, and intentional creative work.
Design shaped by identity, learning, and lived experience.
Digital Media Arts • Design • Process
I’m a Digital Media Artist & Web Designer, exploring branding, web, and visual storytelling through real projects, reflection, and design systems — not trends.
Branding & Identity
Branding, to me, is not a logo.
It’s a system of decisions — how something speaks, looks, and stays consistent over time.
I focus on identity that grows from meaning, not trends.
UX & Web Design
Good web design should feel invisible.
If users don’t have to think about where to click, what to read, or what comes next — the design is working.
I design layouts with clarity, spacing, and real user behavior in mind.
Motion & Visual Storytelling
Motion is powerful when it explains, not when it distracts.
I use animation and visual storytelling to guide attention, clarify ideas, and support the message; not overwhelm it.
Why process matters more than polish
I care deeply about process.
Research, sketches, failed attempts, revisions, and feedback all shape better outcomes than rushing to something that only looks finished.
In my work, you’ll see evidence of thinking — not just final results — because that’s where real design decisions live.
Learning through making, not pretending to know everything
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I don’t believe designers need to have all the answers.
I believe they need to ask better questions.
As a Digital Media Arts student, my work reflects curiosity, experimentation, and growth.
Each project is an opportunity to learn — about tools, people, systems, and myself as a designer.
“I’m interested in design that holds up under explanation, not just first impressions.”
Beheshta Eqbali
Digital Media Artist & Web Designer
Explore the work. Follow the thinking.
This site is an invitation to look beyond finished visuals and into the ideas behind them — from branding systems to digital experiences.
Design notes & reflections
Short writing about design choices, challenges, and lessons learned while building projects.
Read My Process Guides →
Let’s talk
If you’re interested in my work, process, or approach to design, feel free to reach out.